ORLANDO, Fla. — Of all the health tech industry’s top priorities, interoperability is among the driest. It’s wonky. It’s technical. It takes a lot of explaining.
But at this year’s HIMSS conference, interoperability is getting a splashy, eye-catching rebrand as businesses face a new marketing challenge: getting hospitals and clinics to actually buy into data-sharing technology that federal rules have forced vendors to adopt.