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NEW ORLEANS – Having an underperforming website is one of the top 10 marketing mistakes optometric practices make, according to Kristin Choryan, ABOC, here at SECO 2022.
Choryan spoke as part of the MedPro360 program, of which Healio was the official media partner.
About 95% of current patients do Internet research, and 70% to 80% of consumers say they research a company before going there, Choryan told attendees.
“When was the last time you’ve gone to your website to see what it looks like and what the load time is?” she asked. “You could invest in advertising, and

NEW ORLEANS – Having an underperforming website is one of the top 10 marketing mistakes optometric practices make, according to Kristin Choryan, ABOC, here at SECO 2022.
Choryan spoke as part of the MedPro360 program, of which Healio was the official media partner.
About 95% of current patients do Internet research, and 70% to 80% of consumers say they research a company before going there, Choryan told attendees.
“When was the last time you’ve gone to your website to see what it looks like and what the load time is?” she asked. “You could invest in advertising, and