Effective anti-vaping advertisements geared to teens have the greatest impact when they emphasize the adverse consequences and harms of vaping e-cigarettes, use negative imagery, and avoid memes, hashtags and other «teen-centric» communication styles, according to a first-of-its-kind study by researchers at UNC Lineberger Comprehensive Cancer Center.
Effective anti-vaping advertisements can have the greatest impact on teens
Effective anti-vaping advertisements geared to teens have the greatest impact when they emphasize the adverse consequences and harms of vaping e-cigarettes, use negative imagery, and avoid memes, hashtags and other "teen-centric" communication styles, according to a first-of-its-kind study by researchers at UNC Lineberger Comprehensive Cancer Center.