Obesity affects millions of individuals worldwide and is associated with a significantly increased risk for cardiovascular and metabolic diseases. A study publishing June 16th in the open access journal PLOS Digital Health by Annabell Ho at Noom, Inc. New York, United States, suggests that while setting a weight-loss goal, analytical language was associated with greater weight loss success and a lower likelihood of attrition.
Language matters when describing weight loss goals
Obesity affects millions of individuals worldwide and is associated with a significantly increased risk for cardiovascular and metabolic diseases. A study publishing June 16th in the open access journal PLOS Digital Health by Annabell Ho at Noom, Inc. New York, United States, suggests that while setting a weight-loss goal, analytical language was associated with greater weight loss success and a lower likelihood of attrition.