Lung cancer dominates ASCO social media conversation among health care professionals

Discussion about lung cancer research breakthroughs dominated the social media conversation among health care professionals during this year’s ASCO Annual Meeting.
Creation Healthcare, a leading digital insights consultancy, used its CREATION Pinpoint technology to track 37,000 posts by more than 3,000 HCPs between May 31 and June 4.
The analysis identified more than 4,000 individual posts that made reference to lung cancer — significantly more than any other cancer type.
A significant proportion of this HCP discussion centered on responses to results of several transformative trials

Discussion about lung cancer research breakthroughs dominated the social media conversation among health care professionals during this year’s ASCO Annual Meeting.
Creation Healthcare, a leading digital insights consultancy, used its CREATION Pinpoint technology to track 37,000 posts by more than 3,000 HCPs between May 31 and June 4.
The analysis identified more than 4,000 individual posts that made reference to lung cancer — significantly more than any other cancer type.
A significant proportion of this HCP discussion centered on responses to results of several transformative trials