Opinion: Google’s ongoing stem cell problem points to a larger issue with its search results on unproven therapies

The solution seems obvious: Selling an unproven treatment must become a consistent, major negative SEO ranking factor incorporated into Google's search algorithms.

Hey, Google: Remember that stem cell problem you tried to fix in 2019 by banning clinics from advertising unproven therapies on your platform?

The solution didn’t last. Clinics have adapted, but you haven’t, leading to widespread use of your search platform by clinics to pitch risky cell injections.

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