
NEW YORK – Shamir announced the launch of Glacier Expression, a premium antireflective coating, and an update to its Autograph Intelligence progressive lens design here at Vision Expo East.
Today people are presenting themselves digitally, increasing the need for clear eye contact, the company said at a press event.
“Being able to see someone’s eyes clearly increases the emotional connection,” Phillip Pasit, Shamir vice president of marketing, told Healio. “Glacier Expressions provides up to a 70% reduction in reflection.”
The lens coating lowers visual noise