VIDEO: Experts discuss social media, web presence for ophthalmic practices, part 1

In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how to successfully position a practice’s social media presence.
“What’s happening is social media is becoming more and more advanced as platforms expand. First there was just Facebook, and now there’s Instagram and a number of other platforms,” Evans said. “What statistics show is that about 80% of social media users use the platforms to look for health care information.”

In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how to successfully position a practice’s social media presence.
“What’s happening is social media is becoming more and more advanced as platforms expand. First there was just Facebook, and now there’s Instagram and a number of other platforms,” Evans said. “What statistics show is that about 80% of social media users use the platforms to look for health care information.”