More than 60 percent of people who die in the United States have not given consent for their tissues to be donated; receiving consent from next of kin can improve access to donor tissues. A new study examined two different videos on tissue donation, finding that both videos encouraged willingness to donate, but it was the informational content in the videos, not emotional connectivity, that spurred family members’ interest.
Videos can spur family members to donate tissues, improve lives
More than 60 percent of people who die in the United States have not given consent for their tissues to be donated; receiving consent from next of kin can improve access to donor tissues. A new study examined two different videos on tissue donation, finding that both videos encouraged willingness to donate, but it was the informational content in the videos, not emotional connectivity, that spurred family members' interest.