Vision Care Direct lets eye docs ‘provide care they want to provide’

Vision Care Direct is an alternative to traditional vision insurance that aims to cut red tape for eye care practices and make eye care more affordable and flexible for patients.
“We never tell doctors what lenses they have to prescribe, what frames they have to buy, how they price,” Don C. Railsback, OD, CEO of Vision Care Direct, told Healio, adding, “We're here to make sure people can get the care they need and doctors can provide the care they want to provide.”
Vision Care Direct offers not vision care insurance, but vision coverage plans, according to its website.
However, it is similar to








